Sony Philippines is turning up the volume this September as Beyond the Beat: ULT Power Sound Launch gets ready to take over COVE Manila at Okada Manila on September 19, 2026. Bringing together cutting-edge audio and explosive live performances, the event promises an exciting experience for music lovers from the moment the doors open. Leading the charge is none other than SB19, who recently became the newest member of Sony’s ULT Squad.
The excitement doesn’t stop with the performances. Beyond the Beat also marks another milestone for Sony’s growing ULT Squad, the brand’s roster of ambassadors representing the ULT Power Sound campaign.
SB19 officially joins the ULT Squad, which includes KAIA, Maki, Jeremy Glinoga, A-Team, Carlos Garcia Serrano III, David Guison, Angelique Manto, and Jacqueline Jala. Seeing these artists come together under one stage is already exciting enough, but with SB19 making their first major appearance as Sony’s newest ULT Squad member, the night becomes even more special.
If you’re planning to pull up, here’s everything you need to know in one quick rundown so you don’t miss a single beat of the hype:
Beyond the Beat isn’t just another concert date to add to your calendar. The event also serves as Sony Philippines’ official ULT Power Sound Launch, giving fans the chance to discover the latest additions to the ULT series while experiencing the kind of bass, sound, and atmosphere the lineup was built to celebrate.
It’s where music meets technology, bringing together immersive audio experiences and live performances in one massive celebration.
The best news? No ticket purchase is needed. Access to Beyond the Beat is available free of charge through Sony’s MySony membership program. If your MySony account is under the Member or Club tier, you can register for General Admission access through Sony’s official event page.
If you’re an Elite or Platinum member, Sony has already sent RSVP invitations to your registered email address, so be sure you’re subscribed to the brand’s newsletter to receive event updates.
Each MySony account may only be used for one event registration, and all registrants and attendees must be 18 years old or older.
Your membership tier determines the number of passes you’ll receive:
Planning to upgrade your membership? Sony is giving MySony members the opportunity to earn additional points by registering eligible ULT Power Sound speakers or headphones from August 1 to September 12, 2026, which can be used toward upgrading their membership tier. See list of participating ULT Power Sound products here.Â
On September 19 (day of event), confirmed registrants can claim their passes from 1:00 PM to 6:00 PM at the designated registration booth by presenting their confirmation email along with a valid ID for every attendee.
Note: All event details and registration information are based on Sony Philippines’ official announcement.
With SB19 stepping into the Sony ULT Squad, a performance lineup packed with familiar fan favorites, and the latest ULT Power Sound lineup ready to be experienced up close, Beyond the Beat is shaping up to be one of the biggest music-powered events fans can look forward to this September.
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